Google Pixel
Asking more of social: defining Pixel’s voice in the age of AI
For the past 18 months I’ve led an 8-person team of designers, AI specialists, and content creators for Google Pixel’s Instagram and TikTok channels with the strategy, Ask More of Your Phone. This comes to life with 24 pieces of content a month, from million-dollar paid productions to scrappy organic content captured with a Pixel. This work coincided with Pixel’s strongest growth run yet: it was the world’s fastest-growing premium smartphone brand in H1 2025. Honing a voice that’s aspirational, smart, and delightful while keeping cultural relevance front and center.
