about me

i lead creative teams, but i still like getting my hands dirty. i don’t walk in thinking i have all the answers. i walk in with better questions, and that’s usually where the good stuff starts. these days i’m asking them at 1000 heads, where i help run social for google pixel.

one of my best briefs ever was to keep a fictional man interesting. at havas, we took dos equis’ most interesting man off tv and gave him a real life, from a social feed to sold-out parties to a seat at camp david for president obama’s 50th. three million followers in six months. sales up 22% in a flat beer market. that’s when i learned the best ideas don’t stay in their lane.

along the way, i hung out of helicopters, raced a nascar, recreated thelma & louise at the grand canyon, fed a grizzly, laughed with fred willard, and directed a maggot. every brief is an opportunity, even the maggot one.

i grew up in chicago, traveled to 65 countries, and came back home. i’m a lifelong night owl, but my kiddos tug me towards being an early bird. most days, they’re winning. either way, you’ll find me sipping cortados, sparking conversations with $2 bills, hosting monday pasta night, and showing up daily for disability rights.

need a leader with better questions? reach out. first cortado’s on me.

Carlos portrait

recognition

recognition

recognition

The Drum (judge)

Cannes Lions

One Show

Effies

Kinsale Shark Awards

London International Creativity

Shorty Awards

The Webby

Communication Arts / AICP

Facebook Studio Awards

New York Festivals

D&AD

Radio Mercury Awards

New York Times

brands

tech

Google

Samsung

Microsoft

Nvidia

beer & beverage

Pacifico

Corona

Red Bull

Estrella Jalisco

Dos Equis

Budweiser

Select THC seltzer

Vitamin Water

hospitality

Royal Caribbean

Cedar Fair

Westin

Williamsburg Pizza

Nando’s Peri-Peri

ecomm

FedEx

IKEA

Kmart

Curaleaf Cannabis

cpg

Cheez-It

Schick

Listerine

auto

Porsche

Ford Mustang

Metromile

Mini