For the past 5 years I’ve overseen Pacifico’s double-digit growth from a small California surfer brand into the fastest-growing beer in the category. Discovered in Baja, Pacifico is brewed for those who chase outdoor adventure.
The making of an icon.
Pacifico’s DNA, rich iconography from anchors to life preservers, became the catalyst for stories about Living Life Anchor’s Up.
A lifestyle that happens to be brewed.
Explosive growth didn’t come from just doing TV. From the slopes to the shores we built unique digital and partnered with the likes of Quicksliver, The X Games, Obey, Lakai footwear, and The Surfider Foundation.
